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      <image:title>Excerpt: Introduction</image:title>
      <image:caption>three Goldberg vs Goldberg ads</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1363487390017-218BBE42APHGVV4TKHPO/Intro-Apple-Ads.jpg</image:loc>
      <image:title>Excerpt: Introduction</image:title>
      <image:caption>Chiat/Day ad and Apple ad</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1363382082408-4RCPFYKC14989RUKW2K9/Intro-Jingle-Bells-Card.jpg</image:loc>
      <image:title>Excerpt: Introduction</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.theinsanityofadvertising.info/contact</loc>
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    <lastmod>2023-08-21</lastmod>
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      <image:title>Contact</image:title>
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      <image:title>Contact - Transient</image:title>
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    <loc>https://www.theinsanityofadvertising.info/resume</loc>
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    <lastmod>2013-07-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359740065046-MD530MT91Y7X0JD2R3ST/Fred+Adidas.JPG</image:loc>
      <image:title>Resume</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359998897016-XJPEP13YKI37LTUHVLER/clown-button-2.jpg</image:loc>
      <image:title>Resume</image:title>
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  <url>
    <loc>https://www.theinsanityofadvertising.info/great-ads</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-05</lastmod>
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      <image:title>How to tell a great ad from a good one... - Alcatraz</image:title>
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      <image:title>How to tell a great ad from a good one... - Apple - Trade Incentives</image:title>
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      <image:title>How to tell a great ad from a good one... - Apple II</image:title>
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      <image:title>How to tell a great ad from a good one... - Apple -OEM</image:title>
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      <image:title>How to tell a great ad from a good one... - Apple - Electronic Mail</image:title>
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      <image:title>How to tell a great ad from a good one... - Apple Computer - Spreadsheets</image:title>
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      <image:title>How to tell a great ad from a good one... - Apple Computer - Word Processing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359830018958-Q0IUV0WYW6W48RHXWYWR/Apple+Lisa+Intro+ad.jpg</image:loc>
      <image:title>How to tell a great ad from a good one... - Apple Computer - Lisa Introductory Ad</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359775480154-Z0LCAATUCU33QIFURTZM/Apple+1984+TV+Ad+4.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Apple Macintosh "1984" Introductory TV</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one...</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - UC Berkeley</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359482121652-1LGBDRECT2DDRQYOX4GR/UCB+Ad+3.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one...</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359482188547-L6VEEMYDI1WHZIX91RBV/UCB+Ad+5.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one...</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359775776085-IFEDFF4ZYZWERY3HRNK3/Bushmills+Outdoor.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Bushmills Irish Whiskey</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359775874402-LG1OW0C9MK5J10GQUM2P/Cal+Cooler+TV+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - California Cooler "Hate California" TV</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359742304069-NAYS4C0AYBHXFQ5CRKCM/Cal+Cooler+Pa+Pa+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - California Cooler</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - California Cooler - "Real Stuff" TV</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359482216608-0BDM5VP8Z1DXJNY53GBP/X+Band+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Catapult X Band - Video Game Network</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Dell Computer</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359776746610-2RSKW8DMSLJFTLO05EWV/Dell+Lap+of+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Dell Compter - Anti-Compaq</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359588103370-4KR9M98VW8ZT19QMKHCD/Dreyers+Baby+TV.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Dreyer's Ice Cream "Dancing Baby" TV</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359589517070-6I64ZU1AVCZAMT8N48Z7/EA++TV+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Electronic Arts - "If It's in the Game" TV</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359588829364-UF6T1JNAQC8PP47UZ3WT/GMO+Employ+Hndbook+Cover.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one...</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359481606757-OYZ0QOL0C8PDGSCZIWP5/Heaveanly+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Heavenly Ski Resort</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359481761720-Z58T1P5EJCXHNPPV6EIY/Heavenly+Ad+2.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359482081615-3BAD8W6X0UZ8FCAZI5FW/Shakesear+Fest+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - California Shakespear Festival</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359742421607-5W6GNO0BPBOP0HIDMZS2/Intel+1.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Intel Above Board - Memory Board</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359776891402-1H28GNWLV0UEAZFGS1N8/image-asset.png</image:loc>
      <image:title>How to tell a great ad from a good one... - Intel</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359742486043-9DVO7F947F2C17UALN8Z/Intel.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Intel</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Kaufman &amp; Broad Homes</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1358543252031-WIIS8W6PMW3S4DHHFWKA/Kia+Monster.jpg</image:loc>
      <image:title>How to tell a great ad from a good one... - Kia Motors - US Introduction "Well Made Car"</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one...</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359587869373-NF16K82HP4VXVLNDHH22/Kia+cup+holders+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one...</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359587805900-IIXVW9CPBEW5J45QRPN4/Kia+drivingschl+TV+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Kia - "Well Made Car" TV</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359586981652-QMJ2CAOFVH2UWH68LUOD/Lazer+Tag+Tv+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Lazer Tag Introductory "Stadium Not Included" TV</image:title>
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      <image:title>How to tell a great ad from a good one... - Levolor Blinds</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Oakland Raiders</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Oral B</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Plantronics - Headsets</image:title>
      <image:caption />
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      <image:title>How to tell a great ad from a good one... - Reebok Pump - "Bungee Jump" TV</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Sea Legs - Surimi "Lobster"</image:title>
      <image:caption />
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      <image:title>How to tell a great ad from a good one... - Sea Legs - Surima "Crab"</image:title>
      <image:caption />
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Sutter Home Wines</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359586570026-ZHAK7CXAQDN0TWW22EAC/Celestial+Seas+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Sutter Home Wines</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Sun Valley Mall</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359482266745-UWQIZEEA1HO5K862CRQR/3+Com+Ad+1.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - 3Com - Networking</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359586835799-S9OZBSW566EDVKZ8DRCM/Teddy+Rux+TV+Ad.jpeg</image:loc>
      <image:title>How to tell a great ad from a good one... - Teddy Ruxpin "Comes to Life" TV</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - 3M Floppy Disks</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - 3M Floppy Disks</image:title>
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      <image:title>How to tell a great ad from a good one... - 3M "One Less Thing to Worry About" TV</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one...</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one... - Worlds of Wonder Toy Company</image:title>
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    <image:image>
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      <image:title>How to tell a great ad from a good one...</image:title>
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  <url>
    <loc>https://www.theinsanityofadvertising.info/book</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-09-06</lastmod>
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      <image:title>Synopsis</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1725559190116-043UM7AOQVIJEFH9AR9I/IOA%2BCover%2Bcopy.jpg</image:loc>
      <image:title>Synopsis</image:title>
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    <loc>https://www.theinsanityofadvertising.info/insights</loc>
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    <lastmod>2013-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359998978543-TB594CGQL2MFFCZUQZJG/clown-button-1.jpg</image:loc>
      <image:title>Gratuitous Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1360805862125-SNJSDWZD5B7XXBEEBVZG/both+handbook+covers.jpg</image:loc>
      <image:title>Gratuitous Insights</image:title>
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  <url>
    <loc>https://www.theinsanityofadvertising.info/table-of-contents</loc>
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  </url>
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      <image:title>Fred S. Goldberg</image:title>
      <image:caption>Fred S. Goldberg</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theinsanityofadvertising.info/highlights</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1360188006503-GXM5V6Z800F30V2QXP6J/clown-button-1.jpg</image:loc>
      <image:title>High/Low Lights</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1396555225144-JW2MFZ9SNB8WX6ZW066Y/Ogivly+Learn+it+Live+It+ss.png</image:loc>
      <image:title>High/Low Lights</image:title>
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  </url>
  <url>
    <loc>https://www.theinsanityofadvertising.info/home</loc>
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    <lastmod>2023-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1375823705915-7IX9PTFCEGI36RT2YINT/FU_CD_Ad_650x509.jpg</image:loc>
      <image:title>The Insanity of Advertising</image:title>
      <image:caption>Apple ‘In-Hous’ Ad</image:caption>
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    <image:image>
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      <image:title>The Insanity of Advertising</image:title>
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    <image:image>
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      <image:title>The Insanity of Advertising</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1375823753799-YH66OFCPZJ2Q7WM8BSMY/Duke_and_FG_650x510.jpg</image:loc>
      <image:title>The Insanity of Advertising</image:title>
      <image:caption>The Duke and I</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1375827792453-MWF76QGMONG139P0W4NS/Fred_650x510.jpg</image:loc>
      <image:title>The Insanity of Advertising</image:title>
      <image:caption>Mad Man - Younger Days</image:caption>
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    <image:image>
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      <image:title>The Insanity of Advertising</image:title>
      <image:caption>Great  "Work" - APPLE ‘1984’ TV</image:caption>
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    <loc>https://www.theinsanityofadvertising.info/the-clown</loc>
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    <lastmod>2013-11-15</lastmod>
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      <image:title>Fewer Clowns = Fewer Frowns</image:title>
    </image:image>
  </url>
  <url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50eecf98e4b029771ee3a190/1359750809956-M2OW7CJO4V9CBXR1SHJ9/clown-button-3.jpg</image:loc>
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      <image:title>Praise for Insanity</image:title>
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    <image:image>
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      <image:title>Praise for Insanity</image:title>
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